77j Privacy Policy

How 77j collects, uses, stores, and protects your personal information — written in plain English for players across Bangladesh.

📅 Effective Date: 1 January 2026  |  Last Updated: 1 January 2026  |  Applies to all registered and visiting users of 77j.

1. Introduction

77j ("77j", "we", "us", "our") is committed to protecting the privacy and personal data of every individual who visits, registers with, or uses the 77j platform at https://77j.games ("the Platform"). This Privacy Policy explains what personal information we collect, why we collect it, how we use and store it, who we may share it with, and what rights you have in relation to your data.

This policy applies to all users of the 77j platform regardless of whether they access the Platform via a mobile browser, a desktop browser, or any application interface. By creating a 77j account, completing the 77j Login process, or continuing to browse the Platform, you acknowledge that you have read and understood this Privacy Policy and you consent to the collection and processing of your personal data as described herein.

If you do not agree to any part of this Privacy Policy, you should discontinue use of the 77j platform and contact support at [email protected] to request account closure. We will process any such request in accordance with the terms set out in Section 10 of this policy.

Your data is yours. 77j processes personal data only to the extent necessary to deliver our Services, verify player identities, prevent fraud, and comply with applicable obligations. We do not sell personal data to third-party advertisers or data brokers.

Our Core Privacy Commitments

Six principles that underpin how 77j handles your data every day.

🔐
256-Bit SSL Encryption on Every Connection
Every page on the 77j platform — including the login screen, deposit form, and account settings — is served over 256-bit SSL encryption. Your credentials and financial data cannot be intercepted in transit between your device and our servers.
🚫
No Sale of Personal Data
77j does not sell, rent, or trade your personal information to third-party advertisers, data brokers, or marketing companies. Your data is used solely to operate and improve the 77j platform and to meet our legal obligations.
🎯
Purpose-Limited Data Collection
77j collects only the personal data that is genuinely necessary for account registration, identity verification, payment processing, responsible gaming compliance, and customer support. We do not collect data speculatively or beyond what our services require.
🗑️
Clear Data Retention and Deletion
We retain personal data only for as long as it is needed for the purposes described in this policy or as required by applicable law. When data is no longer needed, it is securely deleted or anonymised so it can no longer be linked to you.
✅
Your Rights — Access, Correction, and Erasure
You have the right to request a copy of the personal data 77j holds about you, to correct any inaccurate information, and to request deletion of your data subject to applicable legal retention requirements. Contact [email protected] to exercise these rights.
🍪
Transparent Cookie Use
77j uses cookies and similar technologies to keep you securely logged in, remember your preferences, and understand how players use the platform so we can improve it. We do not use third-party advertising cookies that track you across unrelated websites.

2. Data Controller

The data controller responsible for your personal information is 77j, the operator of the gaming platform at https://77j.games. For any data-related queries, corrections, or deletion requests, you may contact our support team via in-account live chat or by email. The support email address is [email protected] — displayed here as plain text only and is not a clickable link.

77j takes its responsibilities as data controller seriously. We have implemented technical and organisational measures appropriate to the sensitivity of the personal data we handle, including encryption, access controls, staff training, and regular security reviews.

3. Personal Data We Collect

77j collects personal data in the following categories depending on how you interact with the platform:

Registration Data
Full legal name, date of birth, mobile number, residential address, email address (if provided), and account username.
Identity Verification
National ID, passport, or other government-issued document; selfie or photograph for facial verification; proof of address documents where required.
Financial Data
bKash, Nagad, Rocket, or Upay mobile wallet numbers; bank account details where applicable; transaction amounts, dates, and reference numbers.
Gaming Activity
Bet history, game session logs, win/loss records, bonus redemptions, loyalty points balance, and responsible gaming tool usage.
Device and Technical Data
IP address, device type, operating system, browser type and version, screen resolution, time zone, and session duration.
Communications Data
Live chat transcripts, support ticket history, email correspondence, and any information you voluntarily provide when contacting the 77j support team.
Cookie and Analytics Data
Session cookies, authentication tokens, page view data, click paths, and platform performance metrics collected via first-party analytics tools.
Sensitive data: 77j does not intentionally collect special-category sensitive data such as racial origin, religious beliefs, or health information unless it is voluntarily disclosed in a responsible gaming context (for example, when a player requests self-exclusion citing health reasons). Any such data is handled with additional care and access restrictions.

4. How We Use Your Personal Data

4.1 Account Management
We use your registration and identity data to create and maintain your 77j account, verify your identity at registration and during security checks, process your 77j Login sessions securely, and communicate essential account information such as transaction confirmations and security alerts.
4.2 Payment Processing
Financial data is used to process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and other accepted payment methods; to detect and prevent fraudulent transactions; and to comply with applicable financial regulations including anti-money laundering (AML) obligations.
4.3 Service Delivery and Improvement
Gaming activity and device data are used to deliver the core 77j Services — cricket betting, slots, live casino, fishing games, and the Loyalty Program — and to improve platform performance, personalise game recommendations, and resolve technical issues affecting your experience.
4.4 Responsible Gaming
77j uses gaming activity data to monitor for indicators of problem gambling, enforce deposit limits and self-exclusion requests, comply with responsible gaming obligations, and proactively reach out to players whose behaviour suggests they may benefit from support.
4.5 Legal and Regulatory Compliance
We process and retain certain personal data to meet legal obligations including identity verification requirements, AML record-keeping, fraud investigation cooperation with law enforcement, and responses to valid legal orders from competent authorities.
4.6 Marketing Communications
With your consent, 77j may send you promotional communications about new games, seasonal offers (for example, Eid or Pohela Boishakh promotions), and Loyalty Program updates via SMS or in-platform notifications. You may withdraw consent at any time by contacting support or adjusting your account notification preferences.

77j processes your personal data on the following legal bases depending on the purpose of the processing:

5.1 Contractual Necessity
Processing your registration data, payment data, and gaming activity data is necessary to perform the contract between you and 77j — that is, to provide the Services you have signed up for, including processing deposits and withdrawals and maintaining your account.
5.2 Legal Obligation
Identity verification, AML record-keeping, and cooperation with law enforcement are carried out to comply with applicable legal obligations. This data must be retained regardless of account status for the legally required retention periods.
5.3 Legitimate Interests
Platform security, fraud prevention, responsible gaming monitoring, and platform performance analytics are carried out on the basis of 77j's legitimate interests in maintaining a safe, fair, and well-functioning service for all players. These interests do not override your fundamental rights and freedoms.
5.4 Consent
Marketing communications and non-essential cookies are processed only on the basis of your freely given, specific, and informed consent. You may withdraw this consent at any time without affecting the lawfulness of processing that took place before withdrawal.

6. Cookies and Tracking Technologies

77j uses cookies and similar local storage technologies to provide a functional and personalised experience on the platform. Cookies are small text files stored on your device by your browser when you visit the 77j website.

6.1 Strictly Necessary Cookies
These cookies are essential for the platform to function. They maintain your 77j Login session, keep you authenticated as you navigate between pages, and remember your language and display preferences. These cookies cannot be disabled without breaking core platform functionality.
6.2 Analytics Cookies
77j uses first-party analytics cookies to understand how players interact with the platform — which pages are visited, how long sessions last, and where technical errors occur. This data is aggregated and anonymised where possible. It helps us prioritise improvements to the 77j platform.
6.3 No Third-Party Advertising Cookies
77j does not deploy third-party advertising cookies or cross-site tracking pixels. We do not share your browsing behaviour on the 77j platform with advertising networks, social media platforms, or any external marketing technology providers.
6.4 Managing Cookies
You can control and delete cookies through your browser settings. Please note that disabling strictly necessary cookies will prevent you from logging in and using the 77j platform. Disabling analytics cookies will not affect your ability to play games or make transactions.

7. Sharing Your Personal Data

77j does not sell your personal data to any third party. We share personal data only in the limited circumstances described below, and only to the extent strictly necessary for the stated purpose.

7.1 Payment Partners
We share necessary transaction data with payment processors — including bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank, and City Bank — solely to execute deposit and withdrawal instructions. These partners operate under their own privacy policies and are independently responsible for the data they receive.
7.2 Game Studio Providers
Game content on the 77j platform is provided by licensed studios including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, and Ezugi. These studios may receive anonymised session identifiers required to serve game content. They do not receive your full personal profile, payment details, or identity documents.
7.3 Legal and Regulatory Authorities
77j will disclose personal data to law enforcement, regulatory authorities, or courts where we are legally required to do so, or where disclosure is necessary to protect the safety and security of the platform, our staff, or other players. We will notify affected players of such disclosures where legally permitted to do so.
7.4 Responsible Gaming Support Organisations
In cases where a player has actively requested support for problem gambling, 77j may — with the player's explicit consent — share limited contact information with recognised responsible gaming support services to facilitate follow-up assistance.

8. Data Retention

77j retains personal data for as long as is necessary to fulfil the purposes described in this policy, or as required by applicable law. The following retention periods serve as a general guide:

Active Account Data
Retained for the full duration of the account relationship and for a period of up to 5 years following permanent account closure.
Identity Verification Documents
Retained for a minimum of 5 years following the last transaction on the account, in compliance with AML record-keeping obligations.
Transaction Records
Deposit and withdrawal records retained for a minimum of 5 years following the transaction date for financial compliance purposes.
Support Communications
Live chat logs and email correspondence retained for 2 years from the date of the last interaction unless a longer period is required for dispute resolution.
Analytics and Cookie Data
Anonymised analytics data may be retained indefinitely. Session cookies expire when the browser is closed. Persistent authentication cookies expire after 30 days of inactivity.

When retention periods expire, personal data is securely deleted using industry-standard deletion methods, or anonymised in a manner that makes re-identification impossible.

9. Data Security

77j takes the security of your personal data seriously and has implemented a range of technical and organisational safeguards appropriate to the sensitivity of the information we hold. These include:

  • 256-bit SSL/TLS encryption on all data transmitted between your device and our servers.
  • Encrypted storage of sensitive personal and financial data at rest.
  • Role-based access controls limiting staff access to personal data on a strict need-to-know basis.
  • Regular internal security reviews and vulnerability assessments of the platform infrastructure.
  • Automated monitoring systems that detect unusual login patterns and flag potential account takeover attempts.
  • Mandatory security training for all 77j staff with access to player data.

Despite these measures, no data transmission or storage system is completely immune to risk. If you suspect that your 77j account has been compromised, please contact our support team immediately via in-account live chat so that we can take prompt protective action.

10. Your Privacy Rights

As a user of the 77j platform, you have the following rights in relation to your personal data:

Right of Access
You may request a copy of the personal data that 77j holds about you. We will provide this information within a reasonable timeframe following identity verification.
Right to Rectification
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. You can update basic account information directly through your account settings, or contact support for assistance with more complex corrections.
Right to Erasure
You may request deletion of your personal data where it is no longer necessary for the purposes it was collected, where you have withdrawn consent, or where processing is unlawful. This right is subject to our legal retention obligations — data required for AML compliance cannot be deleted before the mandatory retention period expires.
Right to Restrict Processing
In certain circumstances, you may request that 77j restrict the processing of your personal data — for example, while you contest the accuracy of data we hold, or while a complaint is being investigated.
Right to Withdraw Consent
Where processing is based on your consent — such as marketing communications — you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before the withdrawal.

To exercise any of these rights, contact 77j support via in-account live chat or at [email protected] (plain text — not a clickable link). We aim to respond to all data rights requests within 14 business days. We may need to verify your identity before processing a request.

11. Minors and Age Restriction

The 77j platform is strictly for adults aged 21 years and above. 77j does not knowingly collect personal data from individuals under the age of 21. If we become aware that personal data has been collected from an underage individual, we will immediately close the associated account and delete the data in question.

If you are a parent or guardian and believe your child has created a 77j account or submitted personal data to the platform, please contact support immediately so that we can take appropriate action without delay.

12. Changes to This Privacy Policy

77j may update this Privacy Policy from time to time to reflect changes in our data practices, platform features, or applicable legal requirements. When material changes are made, we will update the effective date at the top of this page and, where appropriate, notify registered players via in-platform notification or email.

Your continued use of the 77j platform following publication of an updated Privacy Policy constitutes your acceptance of the revised policy. We encourage you to review this page periodically to stay informed about how your personal data is being protected.